Eco-Fraud Alert: Beware of The 7 Sins of Greenwashing

Every person who has a basic understanding of how the economy works knows that if there is demand, there is supply. So when the world started demanding more sustainable alternatives, companies rushed to accommodate. However, many of them quickly realized that calling themselves eco-friendly is much easier than creating truly sustainable products. Besides, many people wouldn’t notice the lies, so why wouldn’t they keep lying?

Such behavior has unfortunately become so common that it got its own name — greenwashing. The Cambridge Dictionary defines greenwashing as behavior or activities that make people believe that a company is doing more to protect the environment than it really is.