How Ecosia is Changing the World One Search at a Time

When Christian Kroll went backpacking in Argentina in 2019, he realized how important can trees be for communities and entire countries all over the world. That’s when he came up with an idea for a search engine that would help plant trees.

In July 2020 Kroll’s startup Ecosia announced planting its 100 millionth tree. Such amount of trees absorbs 1771 tonnes of CO2 every day. And for many people, it sounds just too good to be true. So if you’re wondering whether Ecosia is legit or can’t quite grasp how it works, keep reading.

What is Ecosia?

Ecosia is not just another search engine; it's a tool for positive change. Like other search engines, it generates revenue through advertising, but that's where the similarities end. Ecosia is committed to using those funds for good. Instead of lining their pockets, they sponsor tree-planting initiatives in areas that need it most. But how does your search turn into a tree? Ecosia has a team dedicated to finding the right organizations and communities to partner with. They carefully select the location, species, and number of trees to be planted, ensuring a positive impact on the community.

If you're interested in learning more about their efforts, Ecosia's website features country profiles with detailed information on their mission in